Building a Brand is building a trust with your customers

I found this article today after we spoke about company branding at our meeting yesterday. As discussed, I still believe branding is about building trust with our customers. It goes beyond what a logo looks. So I did a search online and when compare the definition of branding and marketing, it becomes so much clearer the purpose of branding. Have a read at this article I found below:

I really like one extract from the above article:

The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy.

The brand is ultimately what determines if you will become a loyal customer or not.

What do you think?

Do you agree?

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