You are the best user researcher ever!

I like this article because it’s saying that you don’t need a dedicated resource to do user research. Anyone can do it as long as they know how to frame the question and a few other things.

One I really like e.g. is probe behaviour not intention: It’s not useful to ask how many times you intend to go to gym. It’s better to ask how many times have you been to gym in the last 2 weeks. It’s about finding out what your users are doing today.

Nice read for you when you’re traveling or whatever you’re doing at the time!

What I got out of this article:

  • Ask open ended question without leading user. Basically, do not put words into user’s mouth.
  • Get user to be specific. It’s not much point when they say it’s very helpful. It can be because the app gives them ability to track delivery real time or it can be because it’s easy to order a product.
  • Ask about behaviour not intention. As described above.
  • Keep user on focus so they don’t start going on about a topic they have a lot of opinion about. This distract you from answering the question that must be answered.

In short, you are the best user researcher every!

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